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RAM prices set to hit 'free fall'
Tablet love is cutting suppliers' throats
By Brid-Aine Parnell
Not content with merely rolling downhill, the price of RAM is set to drop off a cliff as the PC market slows, according to IHS iSuppli.
The average selling price for DDR3 with 2 gigabit density, which is the bellwether DRAM product, is projected to drop to $1.60 in the third quarter, down 24 per cent from $2.10 in the second quarter. "A dramatic oversupply and free-falling prices are in store during the third quarter for the DRAM space, resulting in a turbulent second half for besieged DRAM suppliers," the analysis house said.
The fourth quarter could see pricing continue its tumultuous tumble another 22 per cent to $1.25 – "dangerously close to cash costs for many manufacturers". Just a year ago, the price of typical memory for laptops and PCs was $4.70, but recessional woes and tablet-love have combined to cut the throat of PC demand. What little demand there is exists more in the lower end of the market, where big RAM is not a priority.
Tablet love is cutting suppliers' throats
By Brid-Aine Parnell
Not content with merely rolling downhill, the price of RAM is set to drop off a cliff as the PC market slows, according to IHS iSuppli.
The average selling price for DDR3 with 2 gigabit density, which is the bellwether DRAM product, is projected to drop to $1.60 in the third quarter, down 24 per cent from $2.10 in the second quarter. "A dramatic oversupply and free-falling prices are in store during the third quarter for the DRAM space, resulting in a turbulent second half for besieged DRAM suppliers," the analysis house said.
The fourth quarter could see pricing continue its tumultuous tumble another 22 per cent to $1.25 – "dangerously close to cash costs for many manufacturers". Just a year ago, the price of typical memory for laptops and PCs was $4.70, but recessional woes and tablet-love have combined to cut the throat of PC demand. What little demand there is exists more in the lower end of the market, where big RAM is not a priority.
More here: http://www.theregist...e_in_ram_price/
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