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Tablet knockoffs running rampant, brand firm says
Shoppers may need to be careful when hunting for a deal on a tablet online, as they are at risk of picking up a knockoff, a new report says.
San Francisco-based enterprise brand protection company MarkMonitor today released results from its latest Brandjacking Index, a report that looks at how brands being "abused" online. It found more than 23,000 listings "for clones, suspected counterfeits, or gray market" tablet computers in a single day earlier this year.
The firm says it spent a day in July tracking the brands of five tablet makers in 23 online stores to get data for the study. Depicted in some of the example photos from the report--but not mentioned by name--are devices like Apple's iPad and the Motorola Xoom.
"We identified 15 distinct manufacturers of clone tablets and more than 16,000 listings representing those products on business-to-consumer and business-to-business sites," the report reads. "The majority of these clones, or 75 percent, are located in and shipped from Asia, which is also not surprising, given Asian manufacturing capacity."
Shoppers may need to be careful when hunting for a deal on a tablet online, as they are at risk of picking up a knockoff, a new report says.
San Francisco-based enterprise brand protection company MarkMonitor today released results from its latest Brandjacking Index, a report that looks at how brands being "abused" online. It found more than 23,000 listings "for clones, suspected counterfeits, or gray market" tablet computers in a single day earlier this year.
The firm says it spent a day in July tracking the brands of five tablet makers in 23 online stores to get data for the study. Depicted in some of the example photos from the report--but not mentioned by name--are devices like Apple's iPad and the Motorola Xoom.
"We identified 15 distinct manufacturers of clone tablets and more than 16,000 listings representing those products on business-to-consumer and business-to-business sites," the report reads. "The majority of these clones, or 75 percent, are located in and shipped from Asia, which is also not surprising, given Asian manufacturing capacity."
Story & screenshots - http://news.cnet.com...rand-firm-says/
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